Take Field Trips

Bruce Mau is a graphic designer known for his environmental and identity creations. He makes wayfinding systems and works on product designs. He has started his own design firm, called Bruce Mau Design, and has worked with clients such as MTV, Nokia, Museums, and the Disney Company. He is also the writer of the Incomplete Manifesto.

Deco Ghost Typeface

Book Covers

Definitions

Series - 

Sequence - 

Sign - Symbol that is agreed upon to represent, indicate, or communicate with the viewer. An exit sign, or a poison symbol. Letters in the alphabet, or shapes.

Index - An index is a feature that implies something else. An image of sunlight could be used to represent warmth. When you hear "bang" you think of what causes the noise, not the noise itself.

Symbol - Connects to large groups of words or descriptions, is interchangeable. An American flag brings to mind patriotism.

John Gall

John Gall is a book cover designer who works for Vintage and Anchor books in Manhattan. His book cover designs tend to follow a style of collage. His works are visually distinctive and bring life to the story that they portray. He says that the way to grab someone's attention for a book is to surprise them and get them interested in how the cover portrays the story.

Chip Kidd

Chip Kidd is a graphic designer who works with book covers. He is a fan of comic book styles and is known for having the two dimensional boundaries of books broken by his cover designs. The characters pull away from books and pages to interact. He does work to include literal parts of the books into his cover designs, but likes to push the limits a bit. Working to surprise the viewers and give them something that belongs to a genre, but that is still unique, is important to Chip Kidd. The environment and what he sees influences his ideas often, he does not just look to one place or style for design ideas.