Ch:1
Type is important to everyone. And it is only noticed when it is bad.
Ch:2
Why type has formed the way it has, and what might happen to it in the future as our culture changes.
Ch:3
Talks about the emotions of type, and how particular typefaces are better suited for certain things.
Ch:4
Talks more about the characteristics of typefaces, which is appropriate for what occasion. What emotions are brought out in people by typefaces that look a certain way.
Ch:5
The small differences in typefaces play a role in how the printed material will look.
Ch:6
The different categories and groupings of type, and why they were created.
Ch:7
A sum up of how to correctly use typefaces, the rules to follow, and how to make good layouts.
Ch:8
When and how to use particular layouts. As well as where some type is appropriate and where is should not be put.
Ch:9
How trends affect what type is popular and okay to use. How typefaces come back and can be revived. Type is never bad, it just needs to be used in a different way.
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